India’s electric four-wheeler (E4W) market is witnessing a fierce race as major players aggressively push their EV portfolios. May 2025 marked a significant milestone in this journey, recording 12,210 electric four-wheelers sold, reflecting a 53% year-on-year growth, according to Vahan data. The numbers not only reflect the growing consumer acceptance of EVs but also the strategic advancements made by legacy automakers and new entrants alike.
Tata Motors Still Leads, But MG Narrows the Gap
Tata Motors, the long-standing leader in India’s electric car segment, sold 4,319 units in May 2025. However, this figure marks a 19% drop from the same month last year. The dip may be attributed to increasing competition, the absence of a new model launch in recent months, and supply chain adjustments.
On the other hand, JSW MG Motor India has emerged as the surprise package, registering 3,732 units, nearly equaling Tata’s numbers. MG posted a 214% growth year-on-year, showcasing the impact of its newly introduced models and improved charging infrastructure in urban and semi-urban markets.
With just 587 units separating MG and Tata, the coming months could see a potential shift in the leadership position if Tata does not respond with fresh offerings or strategic pricing.
Mahindra Accelerates with Born-EV Strategy
Mahindra & Mahindra also had an impressive month, logging 3,737 units, slightly ahead of MG. The brand’s focus on its born-electric platform, coupled with the success of models like the XUV400 and the new XUV.e8, is paying off. Mahindra’s EV strategy is clearly resonating with SUV lovers who now prefer green alternatives without compromising on performance or space.
Hyundai and BYD: Neck-and-Neck Performance
Both Hyundai and BYD India reported sales of 493 units each. Hyundai’s Ioniq 5 and Kona Electric continue to maintain their niche positioning, offering premium features and global quality. BYD’s focus on fleet sales, especially the e6 MPV, has found solid ground among commercial buyers, giving it a consistent monthly number.
Luxury EV Segment Grows Slowly But Steadily
While volume remains with mass-market players, the luxury electric vehicle segment is slowly picking up pace:
- BMW India: 200 units
- Mercedes-Benz India: 150 units
- Audi India: 41 units
- Volvo Auto India: 35 units
- Porsche India: 20 units
High price points and limited charging support still hinder mass adoption of luxury EVs, but the numbers indicate a steady trickle of buyers, especially in metros like Mumbai, Delhi, and Bengaluru.
Total Electric Passenger Vehicle Sales: Impressive 52% Growth
The Indian electric passenger vehicle (EPV) segment recorded a total of 12,210 units in May 2025, a robust 52% growth compared to May 2024. This reflects the success of government policies such as FAME-II, state-level subsidies, and the increasing reach of private and public charging infrastructure.
It’s also worth noting that the first five months of 2025 have already seen over 60,000 electric four-wheelers sold, up 44% compared to the same period in 2024. This means the industry is well on its way to breach the 150,000 annual sales mark by year-end.
Market Share Comparison – May 2025 (Top 10 EV Makers)
| Rank | Manufacturer | Sales (Units) | Market Share (Approx) |
|---|---|---|---|
| 1 | Tata Motors | 4,319 | 35.4% |
| 2 | Mahindra & Mahindra | 3,737 | 30.6% |
| 3 | JSW MG Motor India | 3,732 | 30.5% |
| 4 | Hyundai Motor India | 493 | 4.0% |
| 5 | BYD India | 493 | 4.0% |
| 6 | BMW India | 200 | 1.6% |
| 7 | Mercedes-Benz India | 150 | 1.2% |
| 8 | Audi India | 41 | 0.3% |
| 9 | Volvo Auto India | 35 | 0.3% |
| 10 | Porsche India | 20 | 0.1% |
Key Trends and Takeaways
- MG’s aggressive pricing and new launches have significantly narrowed the gap with Tata Motors.
- Mahindra’s born-EV models have found a strong base among urban families and fleet operators.
- The luxury EV market remains niche, though gradually expanding.
- The mass adoption wave is evident from the YoY growth and monthly retail patterns.
- Urban Tier-II cities are emerging as the next big frontier for electric four-wheelers.
What Lies Ahead?
With upcoming launches from Maruti Suzuki (eVX) and the facelifted Nexon EV, the competition is set to intensify. Furthermore, JSW MG is expected to roll out more locally assembled models, improving cost competitiveness.
Also, the Indian government is likely to revise the FAME scheme, and any favorable updates could further boost sales across all segments.
Read More : TVS Leads the Charge as India’s Electric Two-Wheeler Sales Hit 1 Lakh Units in May 2025