MG Windsor EV :In a significant move to strengthen its electric vehicle (EV) lineup in India, MG Motors has launched the all-new MG Windsor EV. With an attractive starting price of Rs 9.99 lakh (introductory, ex-showroom), the Windsor EV aims to bridge the gap between MG’s Comet EV and the larger ZS EV. This electric crossover is set to be a game changer in the Indian EV market, with bookings starting from October 3 and deliveries from October 12. Let’s dive deeper into what the Windsor EV has to offer and how it sets itself apart in the competitive Indian EV space.
MG Windsor EV Available Variants: Excite, Exclusive, and Essence
MG has launched the Windsor EV in three broad variants: Excite, Exclusive, and Essence. This range ensures there is an option for various customer needs, whether it’s entry-level affordability or higher-end luxury.
MG Windsor EV A Global Contender
While the Windsor EV is new to India, it’s not unfamiliar to global markets. In Indonesia, the same car is sold under the Wuling brand as the Cloud EV. This crossover has garnered attention globally for its modern design and features, now adapted to suit the Indian market.
MG Windsor EV Battery-as-a-Service (BaaS) Rental Program
One of the key highlights of the Windsor EV launch is the introduction of MG’s Battery-as-a-Service (BaaS) program. This unique rental model allows buyers to pay only for the distance they drive, making EV ownership more affordable. Customers can use the battery for just Rs 3.5 per km, which is significantly cheaper than the running costs of internal combustion engine (ICE) vehicles, estimated to be around 40% of the cost of fuel for traditional ICE vehicles.
This rental program lowers the entry cost of owning an EV, potentially making it attractive for cost-conscious consumers. By eliminating the upfront battery cost—one of the most expensive components of an electric vehicle—MG hopes to make the Windsor EV accessible to a wider audience. This approach could significantly reduce barriers to EV adoption in India, especially for those who are concerned about the higher initial costs of purchasing an electric vehicle.
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Exterior Highlights
The MG Windsor EV’s design is as modern as its technology. It boasts a connected LED lighting setup that enhances both its aesthetic appeal and road presence. Additionally, the car comes with 18-inch alloy wheels, giving it a premium and sporty look. The flush door handles are another design highlight, contributing to its sleek and contemporary appearance. These features combine to create a futuristic and bold design that is sure to turn heads on Indian roads.
Interior Design and Features
The Windsor EV offers a luxurious and modern interior, designed to provide a premium experience for passengers. The all-black cabin theme is paired with wooden and bronze inserts, giving it a rich and sophisticated feel. But the real showstopper inside is the 15.6-inch touchscreen infotainment system, which dominates the dashboard. It’s complemented by an 8.8-inch digital driver’s display, offering vital information to the driver in a clear and accessible format.
The Windsor EV is also equipped with a panoramic glass roof, allowing natural light to flood the cabin and giving it an airy, spacious feel. This feature is typically found in higher-end vehicles, adding a touch of luxury to the Windsor EV’s cabin.
Performance and Range
The MG Windsor EV is powered by a 38 kWh battery pack, which offers a claimed range of up to 331 km on a single charge. While this may not be the highest range in the EV market, it’s more than adequate for daily urban commutes and occasional long drives. The vehicle’s range, combined with the BaaS program, ensures that it remains a cost-effective and efficient solution for consumers looking to switch to electric mobility.
Competitive Pricing
With a starting price of Rs 9.99 lakh, the Windsor EV is competitively positioned within the Indian electric vehicle market. This pricing strategy, especially combined with the BaaS program, makes it a strong contender against both traditional ICE vehicles and other EVs in its segment.
Conclusion: A New Era for Electric Mobility
The launch of the MG Windsor EV in India marks a significant step forward in making electric mobility more accessible to the masses. With its modern design, feature-packed interior, and the innovative Battery-as-a-Service program, the Windsor EV offers an attractive package for Indian buyers looking to make the switch to electric vehicles.
MG’s decision to price the Windsor EV from Rs 9.99 lakh and offer flexible battery ownership through BaaS demonstrates the company’s commitment to promoting EV adoption in India. The Windsor EV’s blend of affordability, luxury, and cutting-edge technology could make it a popular choice among Indian consumers, helping to drive the growth of the electric vehicle market in the country. As the world moves toward greener alternatives, the MG Windsor EV could be one of the catalysts for a more sustainable future on Indian roads.