Royal Enfield: How Guerrilla Marketing on Two Wheels Captures Attention
Royal Enfield: How Guerrilla Marketing on Two Wheels Captures Attention
Guerrilla marketing uses unconventional tactics to promote products or services, aiming to create memorable experiences.
Guerrilla marketing uses unconventional tactics to promote products or services, aiming to create memorable experiences.
Bikes are mobile, iconic, and can easily navigate urban areas, making them perfect for creative marketing campaigns.
Bikes are mobile, iconic, and can easily navigate urban areas, making them perfect for creative marketing campaigns.
Royal Enfield used branded bikes to organize surprise rides in major cities, engaging with enthusiasts and creating buzz.
Royal Enfield used branded bikes to organize surprise rides in major cities, engaging with enthusiasts and creating buzz.
Set up pop-up test ride stations in unexpected locations, attracting attention and offering unique brand experiences.
Set up pop-up test ride stations in unexpected locations, attracting attention and offering unique brand experiences.
Using Royal Enfield bikes as art installations in public spaces can create a visual spectacle and draw media attention.
Using Royal Enfield bikes as art installations in public spaces can create a visual spectacle and draw media attention.
Combine bike campaigns with social media and digital platforms to amplify reach and engagement.
Combine bike campaigns with social media and digital platforms to amplify reach and engagement.